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Browsing Department of Business Studies (BUIC) by Subject "Celebrity Endorsement"
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Muhammad Mohsin, 01-321202-013
(Management Studies BU E8-IC, 2021)
The objective of this research is to decide the relationship between the use of social media and customer purchase decisions with the mediation of celebrity endorsement and moderation of consumer age & gender. The flooding ...
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Muhammad Mushood, 01-321211-014
(Business Studies BU E8-IC, 2022)
Celebrity endorsement is the phenomenon of marketing in which companies associate celebrities with their products and brand to become part of their company and make the customer recognize the product, good or service after ...