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Browsing Department of Business Studies (BUIC) by Author "Yasir Mehmood, 01-221211-016"
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Yasir Mehmood, 01-221211-016
(Business Studies BU E8-IC, 2022)
The study examines the impact of incentive offering, perceived intrusiveness, perceived entertainment and electronic word of mouth e-WOM on buying behavior in the clothing sector of twin cities of Pakistan. The study has ...