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Browsing Department of Business Studies (BUIC) by Author "Yasir Israr, 01-221171-027"
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Yasir Israr, 01-221171-027
(Bahria University Islamabad Campus, 2018)
Purpose – Fast food out lets with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because services are experiential in ...