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Browsing Department of Business Studies (BUIC) by Author "Wahaj Faheem, 01-221201-035"
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Wahaj Faheem, 01-221201-035
(Business Studies BUIC, 2021)
This paper investigates the impact of influencer interactivity, influencer authenticity and influencer brand trust on influencer brand equity in Pakistan’s clothing industry. This research proposes a model that shows the ...