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Browsing Department of Business Studies (BUIC) by Author "Saad Ali Janjua, 01-221201-028"
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Saad Ali Janjua, 01-221201-028
(Business Studies BUIC, 2021)
This paper investigates the impact of social media marketing on e-WOM with a perspective of COVID-19. This research proposes a model that shows the impact of social media marketing have a significant influence on e-WOM. ...