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Browsing Department of Business Studies (BUIC) by Author "Muqadus Saleem, 01-322201-008"
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Muqadus Saleem, 01-322201-008
(Business Studies BUIC, 2021)
The purpose of this research was to examine the impacts of green marketing mix on consumers’ purchase intentions, with focus on the context of global sportswear brands in the Pakistani market. A primary quantitative research ...