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Browsing Department of Business Studies (BUIC) by Author "Muneeba Zafar, 01-221112-073"
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Aminah Fawzy, 01-221112-106; M. Omer Khan, 01-221112-054; Muneeba Zafar, 01-221112-073
(Bahria University Islamabad Campus, 2013)
This study was conducted to offer a comprehensive promotion and training program in order to boost fledgling sales of Elixir, compounded by lack of retailer support. The purpose of the project was to foster brand awareness ...