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Browsing Department of Business Studies (BUIC) by Author "Muhammad Zain Tariq, 01-221122-078"
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Muhammad Zain Tariq, 01-221122-078
(Bahria University Islamabad Campus, 2013)
This research is being conducted in order to evaluate effects of factors such as price, network
quality, switching cost, advertisements and trust on a customer’s brand switching behavior. The
study is particularly focused ...