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Browsing Department of Business Studies (BUIC) by Author "Muhammad Waseem Tahir, 01-321201-018"
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Muhammad Waseem Tahir, 01-321201-018
(Business Studies BUIC, 2021)
This study aims to assess the impact of CRM on customer retention in electronic banking. This study has used physical environment, service quality, behavior of employees, tmst, and CRM technology (representing customer ...