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Browsing Department of Business Studies (BUIC) by Author "Muhammad Waseem Nawaz, 01-120132-024"
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Muhammad Waseem Nawaz, 01-120132-024
(Bahria University Islamabad Campus, 2016)
Over the past decade a new form of media has arisen which due to
its social features seem to have a great power of influence on
consumers’ purchasing decision-making process. Today, more and
more consumers use Social ...