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Browsing Department of Business Studies (BUIC) by Author "Muhammad Waqar Azeem, 01-221161-027"
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Rafia Malik, 01-221161-029; Asma Zia, 01-221161-013; Muhammad Waqar Azeem, 01-221161-027
(Bahria University Islamabad Campus, 2017)
The project focuses on examining the current business situation of Haroon’s – the gift shop and developing a new high end sub-brand by capitalizing and leveraging their current resources. Other than brand development the ...