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Browsing Department of Business Studies (BUIC) by Author "Muhammad Usman, 01-221162-058"
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Muhammad Usman, 01-221162-058
(Bahria University Islamabad Campus, 2017)
Purpose- The purpose of this research is to examine the impact of social media marketing towards brand loyalty, a case of Pakistan fast food industry. This study explored the effects of three important factors of social ...