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Browsing Department of Business Studies (BUIC) by Author "Muhammad Umar Farooq, 01-120112-058"
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Muhammad Umar Farooq, 01-120112-058
(Bahria University Islamabad Campus, 2015)
This study aims at finding the reality of relationship marketing in consumer market of
Pakistan. That is to deal with the real picture of marketing approach named relationship
marketing, whether it is just an idiomatic ...