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Browsing Department of Business Studies (BUIC) by Author "Muhammad Tufail, 01-221131-033"
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Muhammad Tufail, 01-221131-033
(Bahria University Islamabad Campus, 2014)
The concept of co-creation has emerged among the marketing concepts and it needs to be evaluated from consumer perspective. The practical implications for the co-creation must need to be explored in the context of Pakistan. ...