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Browsing Department of Business Studies (BUIC) by Author "Laraib Zeb Shah, 01-121172-017"
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Laraib Zeb Shah, 01-121172-017
(Bahria University Islamabad Campus, 2018)
This dissertation examines the relationship between social media marketing (SMM) and brand love with the mediating role of value consciousness and brand consciousness. SMM has become a popular mode of advertisement for ...