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Browsing Department of Business Studies (BUIC) by Author "Fahim Shahzad, 01-121042-045"
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Fahim Shahzad, 01-121042-045
(Bahria University Islamabad Campus, 2007)
Consumer buying behavior is affected by many socio-cultural factors like social class, demographics, personality, and beliefs etc. However, besides these, the product itself also makes their decision for them because of ...