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Browsing Department of Business Studies (BUIC) by Author "Fahhad Mustafa Abbasi, 01-322211-005"
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Fahhad Mustafa Abbasi, 01-322211-005
(Business Studies BU E8-IC, 2022)
With the rise of influencer marketing over the last two decades, social media influencers have emerges as a highly effective tool for mass promotion and advertising. It entails brands hiring social media celebrities to ...