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Browsing Department of Business Studies (BUIC) by Author "Erum Imran Taj, 01-221102-004"
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Hammed M. Mushtaq, 01-221102-038; Erum Imran Taj, 01-221102-004; Ammad Ali Khan, 01-221102-026
(Bahria University Islamabad Campus, 2012)
This is an exploratory study on finding the impact of Sports Marketing tools like sponsorships, celebrity endorsement and event marketing on sales of a telecom service company, Mobilink, in Pakistan. In the study the ...