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Browsing Department of Business Studies (BUIC) by Author "Demiral Ikram, 01-221131-037"
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Demiral Ikram, 01-221131-037; Haroon Khan, 01-221131-009; Junaid Tahir, 01-221131-010
(Bahria University Islamabad Campus, 2014)
This project paper is intended to explore the reasons behind the failure of successful transformation of Pakistani products into brands over the period of time. It begins with exploration of the evolution of market place ...