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Browsing Department of Business Studies (BUIC) by Author "Chaudhry Ahsan Riaz, 01-221132-010"
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Chaudhry Ahsan Riaz, 01-221132-010
(Bahria University Islamabad Campus, 2014)
This study is conducted to focus on the impact of deceptive marketing by telecom companies on customer loyalty and customer satisfaction. Two variables which are customer satisfaction and customer loyalty are found to be ...