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Browsing Department of Business Studies (BUIC) by Author "Ch. Omer Arshad, 01-121172-009"
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Anum Azmat, 01-121172-007; Amna Aslam, 01-121172-006; Ch. Omer Arshad, 01-121172-009
(Bahria University Islamabad Campus, 2018)
This paper is based on viable and effective marketing plan to launch a new service named as “SAMAN” under the auspices(support) of Careem. The idea has been shared with a few personnel (staff) of Careem, who appreciated ...