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Browsing Department of Business Studies (BUIC) by Author "Bilal-Bin-Zafar, 01-221122-009"
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Bilal-Bin-Zafar, 01-221122-009
(Bahria University Islamabad Campus, 2013)
Tribalism is a phenomenon that has emerged in the era of postmodern marketing. It is a concept
which has its origin in Latin approach to marketing. The concept gained importance due to the
social re-rooting of the society ...