Browsing Department of Business Studies (BUIC) by Author "Bilal Zafar, 01-121072-002"

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Browsing Department of Business Studies (BUIC) by Author "Bilal Zafar, 01-121072-002"

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  • The Role of Brand Image on Brand Conscious Consumer Association 
    Bilal Zafar, 01-121072-002 (Bahria University Islamabad Campus, 2009)
    Brand in the field of marketing originated in the 19th century with the advent of packaged goods. When shipping their items, the factories would literally brand their logo on the barrels used. Around 1900, father of ...

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