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Browsing Department of Business Studies (BUIC) by Author "Bilal Naseem, 01-120102-093"
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Waheed Zafar, 01-120102-084,; Bilal Naseem, 01-120102-093; Sonia Javed Mohmand, 01-120102-072
(Bahria University Islamabad Campus, 2013)
Retailing involves selling goods to the customer directly in which they sell all types of
products under one roof. The customer can be the influencer, the consumer or both. The
reason of this study is to develop a marketing ...