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Browsing Department of Business Studies (BUIC) by Author "Bilal Javed, 01-121191-002"
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Bilal Javed, 01-121191-002
(Business Studies BUIC, 2020)
The main aim of this study was to investigate the relationship between Social Media and Intention to Buy with the mediating role of Trust and Moderating role of Perceived Usefulness. The data was collected from 250 university ...