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Browsing Department of Business Studies (BUIC) by Author "Bilal Arshad, 01-322182-004"
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Bilal Arshad, 01-322182-004
(Business Studies BUIC, 2020)
This study is focused mainly on investigating the impact of social media advertisement on consumer dining experience with moderating effect of consumer affective commitment in restaurant sector of Islamabad. This study has ...