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Browsing Department of Business Studies (BUIC) by Author "Bai Fuding, 01-222162-006"
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Bai Fuding, 01-222162-006
(Bahria University Islamabad Campus, 2018)
The study investigated the role of Electronic Word of Mouth (eWOM) on Online Consumers Purchase Intentions by the mediation effects of e-Service Quality in the twin cities of Rawalpindi and Islamabad. The core focus remained ...