Browsing Department of Business Studies (BUIC) by Author "Badar Sultan Qureshi, 01-222121-004"

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Browsing Department of Business Studies (BUIC) by Author "Badar Sultan Qureshi, 01-222121-004"

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  • Market strategy formulation for best western hotel Islamabad wedding department 
    Badar Sultan Qureshi, 01-222121-004; Shafqat Abbasi, 01-222112-007 (Bahria University Islamabad Campus, 2014)
    This report is about market strategy formulation for revenue enhancement for BEST WESTERN Hotel wedding department. In this report we discuss concept of marketing strategy, marketing mix and segmentation. In this we report ...

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