Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Business Studies (BUIC) by Title
-
Muhammad Rustam Khan, 01-121062-047
(Bahria University Islamabad Campus, 2007)
This research paper lS about the level of commitment of UFONE employees and the variables which can potentially affect the level of commitment of UFONE employees. Before entering into the organization I conducted a consumer ...
-
Tahir Wajeeh, 01-121052-029
(Bahria University Islamabad Campus, 2007)
When companies go public, the equity they sell in an initial public offering tends to be under priced, resulting in a substantial price jump on the first day of trading. The under pricing discount in the United States ...
-
Rameela, 01-221152-056
(Bahria University Islamabad Campus, 2016)
Sales promotion is the most common tool used by marketers in order to increase the sales of their product. Sales promotion is carried out for a variety of unique objectives. The Consumer behavior of customers has changed ...
-
Usman Safdar, 01-220122-011
(Bahria University Islamabad Campus, 2015)
ne of the most important considerations in managing supply chains are the
procurement considerations. The subject research is the study of understanding
procurement considerations in supply chain management.
Supply chain ...
-
Laila Noor, 01-221112-038; Iqra Inayat Ch, 01-221112-035; Mehreen Aslam, 01-221112- 042
(Bahria University Islamabad Campus, 2013)
Social networks are becoming a bigger part of an individual’s life with the passage of
time. The interactive nature of social networks and the solicitation facilities offered by these
platforms intrigued the marketers ...
-
Sara khan, 01-222171-018
(Bahria University Islamabad Campus, 2018)
The study examined the influence of firm created brand communications on brand equity with respect to Aaker Brand equity Model. The purpose of this research is to fill the gap in the discussion of the ways in which firm ...
-
Hafiz Hamza Saleem, 01-221122-014
(Bahria University Islamabad Campus, 2014)
This new century has witnessed a change in the focus of business i.e. to fully understand
and maintain customers at best. Relationship Marketing therefore, as a paradigm shift
which originates from Service Marketing has ...
-
Muhammad Tanveer Ahmed, 01-122142-040
(Bahria University Islamabad Campus, 2018)
Outdoor Media advertisement has been in the industry for decades. The industry always define a specific spending with in their overall marketing mix budget. Considering the level of investment involved in Outdoor media as ...
-
Jawad Ali; Mukhtiar Haider; Omer Arshad; Bilal Ibrar
(Bahria University Islamabad Campus, 2011)
The topic of this research was “Unethical advertisement and its impact”. Our Research question was “Advertising increasing consumerism and damaging and damaging social norms and values of our culture”.
In order to conduct ...
-
Zainab Javed, 111002-056
(Bahria University Islamabad Campus, 2003)
The main objective of this research is to find the level of awareness of common people and specially mothers, doctors and retailers selling the milk substitute products regarding the fact that mother's milk is the best and ...
-
Nasir Mahmood, 01-221111-108
(Bahria University Islamabad Campus, 2013)
Advertisement is an important marketing technique which is used by the
organizations today to reach out to their current customers and potential
customers. The purpose of this outreach is to make sure that the current ...
-
Waris Salman, 01-221122-068
(Bahria University Islamabad Campus, 2014)
Work life balance is an important issue for the researchers and organizations. The
term work-life balance is used to define how employees balance their work and family
commitments successfully. According to various ...
-
Hassan Ahmed, 01-322221-005
(Business Studies, 2023)
This research explores the complex relationships among fintech, financial inclusion, and greenfield investment as drivers of sustainable development in developing countries. The study aims to fill a noticeable research gap ...
-
Waqas Ahmed; Nabeel Qureshi; Mobeen Abbasi; Aftab Zafar
(Bahria University Islamabad Campus, 2010)
This project examines and focuses on the significance of working capital management of BESTWAY cement limited along with the entire cement sector of Pakistan. Moreover it will also highlight the problems faced by the Bestway ...
-
Saman Mushtaq, 01-221201-031
(Business Studies BUIC, 2021)
Trade war between two biggest economies is leaving numerous effect all over the world. China and United States of America both are trading partner with Pakistan and as a developing country Pakistan economy is most vulnerable ...
-
Waqar Ali, 01-220082-066
(Bahria University Islamabad Campus, 2011)
The manager’s ability to influence their stakeholders to
accomplish desired objectives is an essential element of a
managerial effectiveness. It is considered imperative to
completely understand the influence processes ...
-
Mohammad Ali Malik, 992BA049
(Bahria University Islamabad Campus, 2002)
The topic of the research study is " The use of automated database in the hotels of Islamabad and the reaction of employees about it". This i's a Basic research. Basic or fundamental research is a type of research that ...
-
Nawal Jamshaid, 01-121172-045
(Bahria University Islamabad Campus, 2018)
Purpose: Reverse Logistics contributes to the environmental awareness, which involves all the process, preservation of the resources, goods and reducing the pollution created by the disposal of goods in the procedure. Solid ...
-
Faryal Masood, 01-221161-019
(Bahria University Islamabad Campus, 2017)
The reason for this investigation is to recognize the cause, why students choose a following university? For recognizing these grounds objectives of the investigation are put together on which investigation are carried out ...
-
Mehroze Khan, 01-122122-007
(Bahria University Islamabad Campus, 2014)
Use of sustainable activities as a marketing tool or sustainable marketing is gaining massive importance day by day. Globalization that has resulted in increased competition and rising level of awareness has made it mandatory ...