Browsing Department of Business Studies (BUIC) by Title

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Browsing Department of Business Studies (BUIC) by Title

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  • Sales Analysis of Trade Linkers 
    Awais Akhtar Butt, 01-121062-013; Ahsan Fareed, 01-121062-033; Fahad Sajjad, 01-121062-012; Sheikh Omer Nasim, 01-122062-115 (Bahria University Islamabad Campus, 2007)
    Market Research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can be used to determine which portion of the population will purchase ...
  • Sales And Marketing Strategy Analysis At IBM 
    Muhammad Awais Qureshi; Majid khan; Osama Izhar (Bahria University Islamabad Campus, 2010)
    Under the best of situations, marketing can be a daunting task. Competitive pressures are significant and in many cases this means that you have to do more with less. But in every economic slowdown there are always companies ...
  • Satus of Organizational Commitment in Public Sector of Pakistan 
    Rashed Zafar, 01-222153-001 (Bahria University Islamabad Campus, 2017)
    This field study deals with the relationship of organizational commitment with the demographic variables like age, gender, experience, education, and nature of the public sector organizations. This pasture study was conducted ...
  • The scope and potential of GPRS technology in Pakistan 
    Maleeha Sattar, 111012-010 (Bahria University Islamabad Campus, 2004)
    This study was carried out to analyze the growth prospects and potential of GPRS technology in Pakistan. The objective of the study was to evaluate the current standing of GPRS technology from the customer's perspective, ...
  • Scope of e-Shopping in Pakistan 
    Tanzeel Afzal; Umer Mahmud; Zaheer Ahmed Khan (Bahria University Islamabad Campus, 2010)
    The number of Internet Users in Pakistan is growing very fast. According to Pakistan Telecommunication Authority (PTA), the total number of Internet Users in Pakistan is 18.5 million which include 643,892 broadband users ...
  • Scope of Islamic Banking in Pakistan and its Constrains and How to Over Come Them 
    Shaheena Ghulam (Bahria University Islamabad Campus, 2005)
  • THE SCOPE OF VIRAL ADVERTISING IN PAKISTAN AMONGST THE AGE GROUP OF (15-30) 
    Fatima H. Javaid, 121061-023 (Bahria University Islamabad Campus, 2007)
    This research is based on the scope of using Viral Advertising as a Marketing tool in Pakistan. The internet usage rate has grown tremendously over the past few years in Pakistan. Increased media fragmentation asks for ...
  • Scope of virtual banking in Pakistan 
    Masooma Khan, 111012-014 (Bahria University Islamabad Campus, 2004)
    A virtual banks goal is to provide an Internet banking solution through secure online banking capabilities for commercial and personal customers. They want to offer Internet access to financial services, including access ...
  • Selection Tools and Organizational Success in National Database & Registration Authority (NADRA) 
    Zainab Afzal, 01-221082-078 (Bahria University Islamabad Campus, 2009)
    The study based on Selection tools and Organizational Success in National Database & Registration Authority (NADRA) determined the effectiveness and proper usage of the selection tools which can lead to success. Selecting ...
  • Self-Concept and Brand Preference : Moderating Role of Type of Product Usage 
    Syed Junaid Ahmad; M. Sajid Razzaque (Bahria University Islamabad Campus, 2010)
    Consumer behavior i.e product/brand choice, purchase intentions, brand preference and so forth has been affected by self-image, product/brand image and their congruity. The research is under-taken to study the self concept ...
  • Service Quality and Customer Satisfaction in Banking sector 
    Saira Khan, 01-321192-027 (Business Studies BUIC, 2020)
    This study aims to interrogate the impact of service quality on customer satisfaction in the banking industry of Pakistan. It was hypothesized in the literature that service quality having its dimensions such as tangible, ...
  • Service quality and customer satisfaction: an evidence from Faysal Bank Pakistan 
    Fawad Jaweed, 01-222102-011 (Bahria University Islamabad Campus, 2012)
    This study was conducted with a purpose to investigate the influence of service quality on customer satisfaction. The area choosen for the study was a banking sector i.e, Faysal bank established in Pakistan. To check the ...
  • Service Quality and Customers Satisfaction in Pakistani Islamic Banks 
    Usman Altaf, 01-120122-089 (Bahria University Islamabad Campus, 2015)
    Banking sector in Pakistan is facing many challenges and also growing rapidly especially the Islamic banking. During the last decade the Islamic banking industry is flourishing even the commercial banks are compelled to ...
  • Service Quality Provided By Airline Industry and Its Impact on Customer Satisfaction 
    Atif Ali Khan, 01-321212-009 (Business Studies BU E8-IC, 2022)
    Customer satisfaction has grown to be a very important and expensive element for firms. Retaining customers has become much more difficult as a result of greater rivalry and increased consumer choice, particularly in the ...
  • Services cape and its impact on post purchase behavior of customers 
    Gulmina Shaukat, 01-221122-013 (Bahria University Islamabad Campus, 2013)
    This thesis provides the understanding of servicescape and how it has become a necessity in today’s world. With the changing environment; a lot of concepts are changing. Unlike the previous days; customers don’t just ...
  • The services provided by Mobilink contact center are important to improve customer satisfaction 
    Ameena Iftikhar Qazi, 01-121051-013 (Bahria University Islamabad Campus, 2013)
    In the past few years, Pakistani market has received a vast exposure in almost every field of life and many new companies are entering into the market. Out of these companies, we however cannot deny the cellular companies ...
  • Servicescape and the perception of consumers towards restaurants and cafe's 
    Mohammad Ashraf, 01-221122-079 (Bahria University Islamabad Campus, 2014)
    A service industry is one of the booming businesses in this era and is gradually progressing at a pace that some are unable to catch up or grasp the concept that services are inevitably non static. Services tend to bring ...
  • Sexual harassment of female students in Universities 
    Nur ul Ain Qureshi, 01-122071-069 (Bahria University Islamabad Campus, 2013)
    Sexual harassment of female student in universities has several damaging consequences for both the victim and constitution where it take place.
  • Shelfing- A Womanine Psyche 
    Ayesha Sikander, 01-221111-005 (Bahria University Islamabad Campus, 2012)
    The idea of product shelf placement in store is an emerging concept as placement of product is considered to be critical from retailer, manufacturer and consumer perspectives. However, some preliminary researches have ...
  • The shift of phone world magazine from B2B to B2C operations 
    Misbah Zafar, 01-221122-030; Ambreen Najeeb, 01-221122-071; Anum Salahuddin, Anum Salahuddin (Bahria University Islamabad Campus, 2014)
    Marketing plays a key role in any organization’s operations. It aids in making the process smooth for higher revenue and success. An organization operating without a marketing department is like a car running on three ...

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