Mohammad Talha Sharif, 01-321242-015(Business Studies, 2025)
ABSTRACT The suggested study examines the extent of customer engagement and brand performance as the StimulusOrganismResponse (SOR) model of digital branding. Using it as a case study on Marketo Edge Pvt. Ltd., a digital ...
Muhammad Saad Tariq, 01-322241-010(Business Studies, 2025)
The contemporary understanding of real estate market in Pakistan is undergoing a deep structural change that brings it from old transactional promotional models into the new and developed narrative-based frameworks embedded ...
This study focuses on Small and Medium Enterprises (SMEs) in Pakistan’s metropolitan cities, investigating the role of Visual-Centric Social Media Marketing (VCSMM) in driving Consumer-Brand Engagement (CBE). The vast body ...
This study explores the influence of hijab influencers on hijab fashion consumption among young Muslim women, with fashion consciousness as a mediating factor. Grounded in social influence and consumer behavior theories, ...
The fast development of social media sites has changed the marketing behavior, especially to the small and medium enterprises (SMEs) that have limited resources to operate in. Of these channels, Tik Tok has become a ...
The rapid growth of digital media has transformed the way consumers discover, evaluate, and purchase fashion apparel products, and YouTube has become one of the most influential platforms driving consumer behavior. This ...
The rapid growth of smartphones and social media has changed how people communicate and shop, but it has also created new behavioral and emotional challenges. Many individuals now spend excessive time on their phones, which ...
The swift evolution of digital banking has altered the landscape of financial services; however, it is essential to comprehend the elements that impact individuals’ transitions from first-time adoption to regular use of ...
In the last few years, meme marketing has become one of its most powerful and creative methods of internet marketing, especially for brands that want to reach young, active people on social networks. The swift expansion ...
Muhammad Abdullah Tahir, 01-321242-017(Business Studies, 2025)
This research study examines the impact of financial literacy and artificial intelligence on investment decision making, and how investor confidence can be used to bridge these variables and actual investment decisions. ...
Ahmed Jawad Khan, 01-322232-002(Business Studies, 2025)
In recent times, blockchain has emerged as an innovative solution and a supposed game-changer in many different domains such as Healthcare, Logistics, Business and more importantly, Finance. There is a common perception ...
This research is aimed at verifying how different political events can affect Karachi stock exchange KSE 100 Index. To this effect, ten significant political events were studied within the study period of 2015 to 2025. ...
Financial inclusion in Asian countries still facing difficulties in this regard, including inadequate infrastructure, regulatory problems and socioeconomic obstacles, which limit the availability to financial services for ...
This research paper focuses on how the introduction of DeepSeek AI in January 2025 affects the stock market in the United States of America, specifically, the companies of the New York Stock Exchange (NYSE) and the Nasdaq. ...
This study examines the dynamic interlinkage amongst top cryptocurrencies i.e. Bitcoin / Ethereum and major equity markets of three developed and three developing economies i.e. Russia, USA, China, India, Pak and Bangladesh. ...
The purpose of this research is to empirically explore the impact of capital structure on a firm’s profitability in Oil & Gas Sector exploration and production companies of Pakistan. Sample firms filtered for the study are ...
M. Waleed Ghazanfar, 01-321242-022(Business Studies, 2025)
This paper examines the role of digitalization in promoting financial inclusion and, by extension, increase tax collection in Pakistan. Although the fiscal systems in Pakistan have undergone extensive reforms, the country ...
The main objective of the study is to test empirically the effect of currency fluctuations and macroeconomic determinants on the financial performance of manufacturing companies in the Asian region referred to as South ...
Capital structuring has always remained one of the vital aspects of corporate strategy, although the effectof capital structuring on profitability remains debatable, especially within the pharmaceutical industry in the ...
Ma Mingyang, 01-322241-016(Business Studies, 2025)
This study investigates the influence of the Risk Governance Index (RGI) on firm financial outcomes, with particular emphasis on the moderating function of gender diversity within corporate boards. Amid increasingly complex ...