Impact of Consumption Values on Consumers’ Intention to Adopt Battery Electric Cars in Pakistan’s Emerging EV Market

Abstract

The widespread adoption of battery electric cars offers a sustainable remedy for addressing environmental and energy challenges, contributing to the fulfillment of carbon neutrality goals. Promoting the rapid advancement in the adoption of electric vehicles is a crucial strategy to improve the energy landscape, encourage energy efficiency, reduce emissions and catalyze the growth of a sustainable economy. The primary objective of the study was to explore consumption values and their influence on battery electric car adoption intention of consumers in Pakistan. Purchase price, resale price, and performance value were the dimensions taken to measure of functional value. Fuel prices and government policies were the dimensions of conditional value. Social image and social responsibility were the dimensions of social value. Personal feeling was taken as the dimension of emotional value while variety seeking was the dimension of epistemic value. A total of 303 responses were collected online through social media and email across Islamabad. Structural Equation Modeling (SmartPLS-SEM) was employed to assess the hypotheses. The results indicate that social value, emotional value, and epistemic value significantly influence adoption intention. However, functional value and conditional value do not significantly influence adoption intention, as their relationships are not statistically supported.