The Impact of Food Quality on Customer Loyalty in Restaurant Industry : The Moderator-Mediator Distinction of Perceived Price Fairness and Switching Barriers

Bilal Mehboob, 01-220131-003

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dc.contributor.author	Bilal Mehboob, 01-220131-003
dc.date.accessioned	2017-06-15T07:48:16Z
dc.date.available	2017-06-15T07:48:16Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/123456789/1786
dc.description	Supervised by Mr. Usman Afzal	en_US
dc.description.abstract	Customer loyalty plays a very vital role in restaurant industry. This study investigates the impact of food quality on customer loyalty. There are four variables used in this study food quality (independent variable) customer loyalty (dependent variable) perceived price fairness (moderator variable) and switching barriers (mediator variable) these variables were used to check the relationship with each other. There are different variables used in this study based on these variables I have conduct questioner based survey and distributed to 100 students at different restaurant. The data collected then analyzed through SPSS.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 5161
dc.subject	Management Science.	en_US
dc.title	The Impact of Food Quality on Customer Loyalty in Restaurant Industry : The Moderator-Mediator Distinction of Perceived Price Fairness and Switching Barriers	en_US
dc.type	Thesis	en_US