Easy to Eat Cooked Haleem in Plastic Jars

Abstract

Mann Bhata is a unique project which provides haleem in plastic jars. This project includes 5 chapters which describes the different aspect of Mann Bhata haleem. All the activities are shown in order to make it a brand in the minds of customers. Chapter one include Introduction of the brand. The brand elements, nature of the project and brand management process are applied. In order to make it a brand CBBE pyramid is applied. The mission and vision of the project is described in the project. This chapter also describes the target market and their motivations. The second chapter includes problem statement and need analysis. History of haleem and gaps are identified. SWOT analysis is done in this chapter. The third chapter includes Design and implementation, 8 P’s of marketing are done which shows the feasibility of the project. The detailed implementation strategy of Mann Bhata is described in the chapter. Testing and deployment is done on the basis of its practical operations. The prototype of Mann Bhata finished products is shown in the In house and Open house presentations. The last chapter of the project covers future strategies for Mann Bhata. The brand extensions of Mann Bhata are described and the future strategies for energizing and leveraging the brand are described in the chapter. All these sections show overall feasibility of the project for long term success.