Impact of Sales Promotion on the marketing of a new product for Al-Sheikh Enterprises

Abstract

This report provides a comprehensive analysis of Al Sheikh Enterprises' strategic plan for launching and establishing a new line of sleepwear trousers and night suits. The company's approach is detailed through a structured framework encompassing market entry, product development, pricing, and promotion strategies. Al Sheikh Enterprises has conducted extensive market research to determine the optimal locations and channels for product introduction, ensuring accessibility and visibility to the target demographic. Product development is centered on customer satisfaction and continuous quality improvement, with regular market feedback informing the iterative design process. The pricing strategy is market-oriented, utilizing competitive analysis and customer value perception to establish a tiered pricing model that accommodates varying consumer segments. Promotion is innovative, leveraging a private social media platform to create an exclusive community for enhancing customer engagement and loyalty. The overarching strategy combines a deep understanding of the market dynamics with a strong focus on quality and customer relations, positioning Al Sheikh Enterprises to achieve a distinctive presence in the sleepwear apparel market.