Impact of Packaging on Launch of New Products at KFC Pakistan

Abstract

Launching new goods at KFC Pakistan involves more than just cooking in the ever-changing fast-food industry—it involves a calculated fusion of aesthetic appeal, practicality, and environmentally friendly methods. Through an analysis of its effects on customer perceptions, brand image, and the overall effectiveness of product releases, this project aims to examine the complexity of packaging in this context. KFC Pakistan's packaging strategies can be optimized with the help of this thorough roadmap. The literature review lays out a theoretical framework by highlighting the complex ways that packaging affects consumer behavior and brand impression. It does this by drawing on academic research and industry trends. It emphasizes how packaging is an effective tool that can affect consumers' decisions to buy as well as their overall perception of a company. The project's methodology involves the use of a survey to obtain consumer insights, which serves as a prism through which to examine how packaging affects consumer views. The results show that consumers place a high value on sustainability, cultural significance, and visual attractiveness. An essential part of the endeavor is navigating the potential and problems present in KFC Pakistan's packaging environment. Developing strategic recommendations—a road map for KFC Pakistan to improve its packaging strategies—is the project's central focus. The overall theme that emerges is the transforming potential of packaging. It serves as a bridge between the brand and its customers as well as a storyteller and innovator in addition to being a practical wrapper. The strategic ideas offer a comprehensive and flexible method for marketing packaging. Through the incorporation of innovative ideas, environmental requirements, and cultural subtleties, KFC Pakistan can rewrite the history of new product introductions.