Abstract:
This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: Decoding the Analogy from Emerging Economies with Crypto Usage," "Deciphering the Crypto-shopper: Knowledge and Preferences of Consumers Using Cryptocurrencies for Purchases," and "Insights on Crypto Investors from a German Personal Finance Management App." Incorporating practical examples from companies like Tesla and Block, the research bridges theoretical models with empirical data. The study highlights the significance of education and targeted marketing in addressing the diverse spectrum of digital age investors. Acknowledging the limitations and the rapidly evolving digital asset landscape, it calls for continuous research and provides a foundational framework for balancing crypto and traditional investments in asset allocation strategies.
