Impact of Tourism on Real Estate Pricing Strategy & Consumer Brand Trust: A Study on Real Estate Sector in Rawalpindi/Islamabad

Abstract

This research discusses the Impact of Real Estate pricing strategy and consumer behaviour on brand trust, a study on Real Estate sectors of Rawalpindi/Islamabad. The major emphasis of conducting this research was to assess the impact of tourism in real estate prices by understanding the influence of economic contribution. This research includes independent variables and dependent variable. Building and maintaining the impact of real estate in the current market is a complex matter that worries many people, particularly homeowners and those planning to buy a home for the first time. In one way or another, consumers have encountered disappointment in the form of moving into unexpected properties, finding it difficult to make mortgage payments, and eventually falling victim to foreclosure and repossession. This study focused on emphasizing the necessity for consumers to comprehend these concepts in order to make the proper choices by connecting their purchasing behaviour with their needs in the mortgage market through concepts. The increase in tourism demand may alter the implicit prices of certain retail property characteristics (e.g., age and accessibility to transit). This study examines how tourism demand (measured by tourist volume) affects retail property prices in the tourist precinct