Abstract:
This Project revolves around MyFitnessCoach, a platform dedicated to promoting fitness and well-being. It begins by establishing the project's mission, vision, and objectives, accompanied by anticipated benefits, potential risks, and constraints. Subsequently, it conducts a comprehensive analysis of the fitness industry, including SWOT, PESTLE, and Porter's Five Forces analyses. The strategy phases for the platform are outlined, followed by the design and implementation strategies covering messaging, branding, marketing channel selection, cost-benefit analysis, and multiple promotional strategies. The marketing plan highlights testing, deployment, and the importance of a monitoring and evaluation system. Furthermore, it addresses future enhancements, proposing action plans for expanding marketing channels, enhancing data analytics, optimizing mobile experiences, and adopting sustainability initiatives. This comprehensive project aims to outline a clear roadmap for effective marketing strategy implementation, promoting growth and longevity for MyFitnessCoach within the dynamic fitness industry.
