Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
MBA (MIS) BUIC
Recent Submissions
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Muhammad Abubakar Nawaz, 01-321232-018
(Business Studies, 2024)
This thesis investigates the application of Large Language Models (LLMs) to stock price prediction, a challenging task traditionally addressed through technical analysis and, more recently, machine learning (ML) and deep ...
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Syeda Bint-e-Huda Kazmi, 01-321232-045
(Business Studies, 2024)
This study examines the impact of instrumental and non-instrumental gratifications on the usage of ChatGPT in workplace settings, focusing on the factors that influence employees' intention to adopt this conversational AI ...
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Usama Zahid, 01-221232-018
(Business Studies, 2024)
Corruption is a pervasive issue that significantly undermines economic development, governance, and public trust globally. Traditional anti-corruption methods have often fallen short due to their inability to address ...
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Muhammad Waleed Raja, 01-321232-062
(Business Studies, 2024)
This study explores the transformative impact of artificial intelligence (AI) on game development and business strategies in the gaming industry. By examining key aspects such as content generation, character behavior, ...
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Muhammad Ali Malik, 01-321232-019
(Business Studies, 2024)
Artificial intelligence's (AI) quick development has revolutionized e-commerce and improved customer service effectiveness. With an emphasis on resolution speed, emotional understanding, customer happiness, and cost-efficiency, ...
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Waris, 01-322221-024
(Business Studies, 2023)
Sedentary occupations have risen substantially due to technological advances. However, prolonged sitting can negatively impact health and work performance. Regular exercise may help counteract these effects. The purpose ...
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Malik Muhammad Abdullah Naeem, 01-322221-008
(Business Studies, 2023)
Current study aimed to assess the impact of job insecurity on employee productivity in Pakistan’s telecom sector with knowledge hiding behavior playing the mediating role and top management support acting as moderator. ...
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Zainab Mir, 01-322222-038
(Business Studies, 2023)
This research delves into how user experience impacts the e-commerce industry in Pakistan, examining factors like website load time, ease of navigation, visual aesthetics, product information quality, and website responsiveness. ...