This study examines the impact of instrumental and non-instrumental gratifications on the usage of ChatGPT in workplace settings, focusing on the factors that influence employees' intention to adopt this conversational AI ...

This study explores the transformative impact of artificial intelligence (AI) on game development and business strategies in the gaming industry. By examining key aspects such as content generation, character behavior, ...

Sedentary occupations have risen substantially due to technological advances. However, prolonged sitting can negatively impact health and work performance. Regular exercise may help counteract these effects. The purpose ...

This research delves into how user experience impacts the e-commerce industry in Pakistan, examining factors like website load time, ease of navigation, visual aesthetics, product information quality, and website responsiveness. ...