A Study of Segmentation Model Coca-Cola - Islamabad/Rawalpindi (CD)

Abstract

Main purpose of the study is to provide all important information on Coke essential for business and competitions in the market. This study contains major internal and external factors effecting company product revenue. The study supplemented with details on the company history, key executives, organizational review, business description, list of product, locations and recommendations and suggestions. Another purpose of study: to support marketing activities by understanding customer’s locations better, effective supply channel and updated company information.

In the last decade, many companies have significantly improved their performance and their chart of growth through effective sales promotion going upward. Now day's so many companies are restructuring on their foundations and are modification their products in Soft drink segment into a formidable competitive weapon. Sales Promotion services now a very interested subject these days.

Sales Promotion Services is growing because:

• In the face of ever growing rivalry in organizations feel it is important to build steadfast & sustainable progression with focus on strong association with customers. • Major revenue & profit achieve can be made from successful Sales Promotion Activities that improve efficiency & help serve customers better & faster.

Coca-Cola Distribution Channels:

• Convenience shops