Abstract:
The primary objective of this study is to explore the intricate relationship between logistics and distribution in the food sector and their collective impact on sustainability, with a specific focus on the moderating influence of technology. In this research framework, logistics and distribution serve as the independent variables, while sustainability is the dependent variable. The investigation centers on the entire food sector, and data collection involves 362 food restaurants in Islamabad and Rawalpindi, utilizing a convenient sampling technique. The gathered data undergoes rigorous statistical analysis, employing various methods such as descriptive, correlation, and regression analyses, facilitated by SPSS software. The study's findings reveal a robust and positive correlation between both logistics and distribution variables and sustainability. This implies that efficient logistical operations and optimized distribution strategies within the food sector significantly contribute to sustainable practices. The moderating role of technology further strengthens this relationship, showcasing the pivotal influence of technological advancements on achieving sustainability goals. This research contributes substantially to the existing knowledge base in both theoretical and practical dimensions. The identified positive relationships offer valuable insights into how logistics, distribution, and technology collectively impact sustainability within the specific context of the food sector. These findings not only enrich theoretical frameworks but also provide actionable guidance for practitioners in the food industry.
