Impact of Attitude towards Technology and Performance Expectancy on Behavioral Intention to Adopt E-Recruitment with the Mediating Role of Perceived Ease of Use, A Case Of SMEs In Punjab, Pakistan

Abstract

This study explores the potential and obstacles related to the adoption of electronic recruiting, or "e-recruitment," in Pakistan's small- and medium-sized business (SME) sector. SMEs in Pakistan have been sluggish to embrace this technology-driven strategy despite the worldwide trend toward e-recruitment. This can be attributed to a number of issues, including a lack of capital, a lack of experience, and ingrained views regarding technology. The purpose of this study is to investigate how performance expectations and attitudes toward technology affect SMEs in Pakistan's inclination to employ e-recruitment. The study uses regression modeling and quantitative analysis to examine the potential mediating role of "perceived ease of use" in e-recruitment adoption, as well as the direct and indirect effects of technology awareness. This study intends to further HR practices in Pakistan's SME sector by illuminating the elements driving e-recruitment uptake and offering suggestions for enhancing technological attitudes among HR staff in SMEs.