Impact of Employer Branding on Employee Retention

Abstract

This paper checks out just how a smart employer branding method, particularly the Employee Value Proposition (EVP), effects worker retention, thinking about the important role of person-organization fit. We researched 200 employees in Pakistan's banking field utilizing a set of questions to examine our recommended model. Our findings highlight that adopting efficient company branding techniques goes beyond just hiring; it develops a positive environment that aids engage and retain workers. By executing these methods, organizations not only attract excellent staff members however also cultivate a feeling of duty and straighten individual objectives with the company's goals. This research highlights the significant role of person-organization fit in mediating the relationship between company branding and worker retention. It shows that when employees feel lined up with the company's values, they are more probable to stay devoted for the long term. In sensible terms, our research study suggests that employer branding is an effective device for the financial industry. It not only helps in working with yet also plays a critical function in maintaining staff members attached and encouraged. The study underscores the worth of employees in the banking industry, advising companies to go the extra mile to accomplish their objectives. The creativity of our work hinges on highlighting the substantial extent of employer branding as a detailed method for working with and maintaining employees. In a global economic situation where skilled workers remain in demand, our research study Placements Company branding as a key technique for engaging workers successfully.