Abstract:
This study investigates the connection in-between Green Transformational Leadership (GTL), green creativity, pro-environmental behavior, and environmental commitment within the hotel industry, focusing on front-line employees in Islamabad, Pakistan. Applying a quantitative approach, the research aims to offer a detailed understanding of these relationships. A positivist research philosophy guides the quantitative research type, using a deductive approach to test hypotheses based on existing theories. Purposive sampling of 107 front-line employees from threeto five-star hotels affiliated with the Pakistan Hotels Association is utilized, promoting diversity. The study utilizes questionnaires to measure key variables and underlines responsible and clear research practices. This complete research design ensures a detailed examination of the impact of GTL on individual employees, contributing to a detailed understanding of the hotel industry's ecofriendly practices.
