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Browsing Department of Humanities and Social Sciences (BUIC) by Author "Usama Naseer, 01-155162-034"
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Usama Naseer, 01-155162-034
(Bahria University Islamabad Campus, 2020)
The rise of internet for the previous two decades has made easier for consumers to adapt online shopping gradually from traditional markets. This study accounts for the cultural aspect of consumer behavior in the traditional ...