Impact of Social Media Overuse on Employee Burnout: Mediating Role of Stress in IT sector (Rawalpindi and Islamabad)

Abstract

Social media platforms play an important function role in our lives and its rapid growth and new updates every year has made it a necessity and has us glued to our screen. The sheer amount of users on these platforms is increasing by the day. While these platforms have become a means of communication for us to socialize with other people and gather the latest information. Even though social media has a lot of positives, we must consider the negative and the dark side of these platforms as well. The main aim of this research was to understand what impact social media overuse has on employee burnout and to see what mediating role does stress plays between social media overuse and employee burnout. The research was conducted on the IT sector especially the software houses in the Twin cities, Rawalpindi and Islamabad, Pakistan. 200 responses were gathered from the employees working in software houses to evaluate our hypothesis. The results indicated that social media overuse can lead to employee burnout and stress partially mediates the relationship between the two variables. Statistical results of our study also indicate that social media overuse has a positive relation with stress.