Abstract:
This research provides insight into the complex nature of GHRM practices and their impact on perceived CSR and EP in Pakistani hotels. By comprehensively exploring GHRM, perceived CSR and EP relationships, this study contributes significantly to both theory development and practical implications for firms aiming at balancing their financial success with environmental accountability. For this study, a cross-sectional design was used where employees from hotels in Pakistan participated. The results show that there are significant positive correlations between Green HRM activities like Recruitment, Selection, Training and Development with both perceived CSR and EP. Perceived CSR emerges as a mediator highlighting the signaling role played by GHRM activities in shaping social responsibility perceptions beyond shareholders. Theoretical implications extend existing frameworks, emphasizing the strategic integration of GHRM within broader organizational theories. This study underscores the adaptability of GHRM practices, aligning with organizational learning and adaptation theories. Contextualized within the unique socio-economic landscape of Pakistan, the study addresses a critical gap in understanding GHRM dynamics in developing economies.Practical implications offer actionable insights for HR practitioners and organizational leaders, guiding the strategic integration of GHRM practices. Recommendations include the transparent communication of GHRM initiatives, benchmarking against industry best practices, and the continuous monitoring and adaptation of practices to align with evolving environmental challenges. In conclusion, this research contributes to the ongoing dialogue on sustainable HR practices, providing a roadmap for organizations in Pakistan's hotel industry and beyond. By strategically embracing GHRM practices, organizations can foster environmental responsibility, positively impact perceived CSR, and contribute to the broader societal commitment to sustainable business practices.
