The Effects of Internet Marketing on the Sales of Frontier Cable Industries

Abstract

Today the world around us is very unique and moderate. Computers, Internet, e-mail, and all those dot.com commercials are dominating the Super Bowl. All those businesses that have strategy to grow in the future are making sure to have presence on the World Wide Web and having a web site is now a day is same as having an outlet in the market. All the big corporations and businesses in the world are making their presence online and following very effective marketing strategies on Internet. Internet marketing strategies are same as the traditional marketing strategies to gain more customers through more effective segmentation, targeting, differentiation, and positioning. If a business wants to attract the customers on the web they must have to develop a strategic plan which includes the following.

•A complete product or service. •A great website which can convince the visitor to buy your product. •An aggressive marketing strategy.

All the above three steps are essential in your overall strategy. If a business do not pay full attention to every single step, then it could be possible that the chances of success fall down.

It is very important to understand that to just have a web site is not sufficient. A web site is just a part of overall marketing strategy and it is very essential to have knowledge of internet marketing strategies to cater more market share and to make your online business a successful one. Every single day the competition on the web is getting more and stiffer because of the number of web sites and the new entrances of the same kind of suppliers on the World Wide Web. Internet has given more power to the buyers and suppliers of the world and made it difficult to cater the market share for the businesses on the web, until or unless you make your web page a brand of that product or service which you are offering to the world. The Internet has dramatically changed the ways of buying and selling and also has increased the power of buyers and suppliers to offer their products and services in a very competitive online market where you must have to ready to change your tactics day by day and it needs continuous updating. It has also changed the way electronic data interchange is used to establish structural relationships between suppliers and buyers. Most of the successful businesses are using content sponsorship, direct selling, infomediary, or intermediary.

Usually a six step e-marketing plan is being followed to gain success in the cyber world marketing. In international business scenario the leading companies, which are famous for their e marketing, are Dell, Amazon, and Peapod who had achieved greater efficiencies in their businesses and are worth mentioning. While in Pakistani scenario the emerging businesses are of jafferjees, liberty books, air blue and Pakistan international airlines. They had some achievements while operating in Pakistani environment. A proposed e-marketing plan based on six step e-marketing plan in also being recommended for frontier cable industry, which operates in business-to-business transactions.