THE MOVING ADVERTISEMENT

Abstract

Advertisement is a means of communication that makes people aware ofsomething or an idea. Advertising is a broad term that includes all forms of public relations, from the screams of children on the streets selling newspapers to the most famous and high profile techniques. Every business wants to generate money, and merchandising businesses can do so by growing sales at a fair cost. The project that we decided to present had an idea of placing advertisements on cars. This idea was backed by a thorough research ofwhy did we chose the specific medium of advertisements on cars and not on any online platform. The reason being that colours on the real spectrum attract the eyes and interact with the brain on a different level than that of the interaction with mobile screens This is possible if a target market, such as end consumers, distribution channels, and commercial companies, is aware about the product. An underlying system is required to make this type of advertisement feasible and automatic for all kinds ofcompanies or product owners who wish to advertise their campaigns or products. The Project “The Moving Advertisement” deals with advertisement of products companies on moving vehicles. This project has features which are not generally available in normal/physical advertisement, like tracking the number of advertisements of a product currently active. As compared to the traditional ways of advertisement on vehicles that have no way to maintain the advertisements such as tracking the ads and making sure if the ads' are active or not, this project provides the means to see all the active ads that have been put on vehicles.